SEATTLE (AP) — Amazon.com will start selling a cheaper Kindle e-reader, the company said Wednesday, but customers will see advertising in exchange for the lower price.
Kindle 3 G with special offers will be sponsored by at & T Inc. and costs $ 139 — $ 50 less than the company's regular Kindle 3 G.
Users will the same 3 G wireless at at & t's network without annual contracts or monthly fees, but users will also see advertising and sponsored screensavers, Amazon said.
It is not the first time Amazon has released ad supported versions of the Kindle.
In may, said Amazon would sell a-ad supported Kindle 3 G for $ 164, which was $ 25 cheaper than the standard to the Kindle 3 G was at the time. And in April, Amazon began selling a Wi-Fi-equipped Kindle with ads for $ 114 — 25 kronor less than the usual Kindle with Wi-Fi.
Amazon has consistently lowered the Kindle price since it debuted in 2007 for $ 399.
During afternoon trade, increased shares of Amazon.com, Inc. $ 1.83 to $ 213.06. At & t shares fell 3 cents to $ 30.74.
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